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Influences of category structure on brand positioning and choice

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Influences of category structure on brand positioning and choice


Published 1993
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Contains bibliographical references (p. [1-2])


Volume 93-127
Publisher Champaign : University of Illinois at Urbana-Champaign
Pages 46
Possible copyright status In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
Language English
Call number 6595546
Digitizing sponsor University of Illinois Urbana-Champaign
Book contributor University of Illinois Urbana-Champaign
Collection university_of_illinois_urbana-champaign; americana

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